[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.osibus.sk\/kto-a-kde-vam-vytvori-pr-clanok-na-mieru\/#Article","mainEntityOfPage":"https:\/\/www.osibus.sk\/kto-a-kde-vam-vytvori-pr-clanok-na-mieru\/","headline":"Kto a kde v\u00e1m vytvor\u00ed PR \u010dl\u00e1nok na mieru","name":"Kto a kde v\u00e1m vytvor\u00ed PR \u010dl\u00e1nok na mieru","description":"H\u013ead\u00e1te niekoho, kto sa postar\u00e1 o va\u0161e PR \u010dl\u00e1nky? Aj my sme v na\u0161ej firme h\u013eadali pomerne dos\u0165 dlho. Najprv […]","datePublished":"2020-01-14","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.osibus.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.osibus.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"osibus.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.osibus.sk\/wp-content\/uploads\/img_a312251_w16553_t1590568870.jpg","url":"https:\/\/www.osibus.sk\/wp-content\/uploads\/img_a312251_w16553_t1590568870.jpg","height":0,"width":0},"url":"https:\/\/www.osibus.sk\/kto-a-kde-vam-vytvori-pr-clanok-na-mieru\/","about":["Nakupovanie"],"wordCount":396,"articleBody":"     H\u013ead\u00e1te niekoho, kto sa postar\u00e1 o va\u0161e PR \u010dl\u00e1nky? Aj my sme v na\u0161ej firme h\u013eadali pomerne dos\u0165 dlho. Najprv sme sk\u00fa\u0161ali r\u00f4zne agent\u00fary, no tie sa uk\u00e1zali ako strata pe\u0148az\u00ed. Nehovor\u00edm, \u017ee to takto mus\u00ed dopadn\u00fa\u0165 aj vo va\u0161om pr\u00edpade. My sme v\u0161ak mali \u0161\u0165astie na tri rozdielne agent\u00fary a vo v\u0161etk\u00fdch to dopadlo rovnako. Drah\u00e9 texty, ktor\u00e9 boli produkovan\u00e9 ako na p\u00e1se, mnohokr\u00e1t nemali zmysel a tie chyby…. o t\u00fdch ani nehovor\u00edm. Ak chcete, aby mali PR \u010dl\u00e1nky skuto\u010dne zmysel, musia by\u0165 uroben\u00e9 dobre. Dobre a zauj\u00edmavo, p\u00fatavo, jednoducho musia vyzera\u0165 tak, aby ste si ich chceli aj vy s chu\u0165ou pre\u010d\u00edta\u0165. Mali by nie\u010d\u00edm prekvapi\u0165, mo\u017eno aj trochu \u0161okova\u0165 a ur\u010dite nie vychva\u013eova\u0165 va\u0161u firmu, web alebo \u010doko\u013evek in\u00e9 priam do nemoty. Po\u010fme teda k podstate, ktorou je to, kde n\u00e1js\u0165 \u0161ikovn\u00fdch \u013eud\u00ed, ktor\u00ed p\u00ed\u0161u, p\u00edsa\u0165 vedia a z\u00e1rove\u0148 sa rozumej\u00fa aj PR \u010dl\u00e1nkom. My sme po sklamaniach s agent\u00farami h\u013eadali na on-line port\u00e1loch, kde s\u00fa zaregistrovan\u00ed jednotlivci a pon\u00fakaj\u00fa svoje slu\u017eby tohto typu. Nebudem klama\u0165, spo\u010diatku to nebolo bohvie\u010do. Narazili sme na mnoh\u00fdch \u201ep\u00edsalkov\u201c, ktor\u00ed v skuto\u010dnosti robili to ist\u00e9, \u010do copywritery v agent\u00farach. Trvalo to dlh\u0161ie, no nakoniec sme si na\u0161li asi troch \u013eud\u00ed, s ktor\u00fdmi spolupracujeme dodnes. Za ich pr\u00e1cu im plat\u00edme norm\u00e1lne peniaze, \u010do je mimochodom jedn\u00fdm z k\u013e\u00fa\u010dov k tomu, ako dosta\u0165 kvalitn\u00e9 texty. ak niekomu zaplat\u00edte almu\u017enu, dostanete na opl\u00e1tku rovnak\u00fa almu\u017enu. Takto to jednoducho chod\u00ed. Ani sveter za euro nebude asi najkvalitnej\u0161\u00ed na svete.Teraz u\u017e viete, kde copywriterov n\u00e1js\u0165. D\u00f4le\u017eitej\u0161ou inform\u00e1ciou je v\u0161ak mo\u017eno to, \u017ee nie je ani tak d\u00f4le\u017eit\u00e9, kde ich h\u013eada\u0165, ale ako n\u00e1js\u0165 t\u00fdch dobr\u00fdch. Mne sa osved\u010dila iba \u010dist\u00e1 trpezlivos\u0165. Ak to s jedn\u00fdm nevyjde, nerobte paniku, neve\u0161ajte hlavu a h\u013eadajte \u010falej. Uvid\u00edte, nebude to trva\u0165 a\u017e tak dlho a n\u00e1jdete \u0161ikovn\u00fdch \u013eud\u00ed, ktor\u00ed v\u00e1m bud\u00fa vyprac\u00fava\u0165 skuto\u010dne dobr\u00e9 PR texty.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (21 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kto a kde v\u00e1m vytvor\u00ed PR \u010dl\u00e1nok na mieru","item":"https:\/\/www.osibus.sk\/kto-a-kde-vam-vytvori-pr-clanok-na-mieru\/#breadcrumbitem"}]}]